Chapter & Verse, a beloved independent bookstore, approached us to modernize their brand without losing their unique charm. We designed a timeless logo that honored their literary roots and refreshed their interior signage to create a welcoming environment. A key part of the project was developing an e-commerce website that allowed customers to browse and order books online seamlessly. The website featured personalized recommendations, a blog highlighting literary events, and a loyalty program for regular patrons. The rebrand helped Chapter & Verse expand their customer base and establish themselves as a modern destination for book lovers.