Revamping an e-commerce platform for accessibility

Nature’s Nook, a sustainable e-commerce platform, sought to improve its user experience and accessibility to reach a broader audience. We began with an in-depth analysis of their website’s usability, identifying areas for improvement. Our redesign introduced a cleaner interface, enhanced navigation, and assistive technologies to accommodate users with disabilities. Beyond functionality, we refreshed their visual branding to reflect their eco-conscious values, incorporating natural tones and organic shapes. The revamped platform not only boosted sales but also garnered positive feedback from customers who appreciated the improved usability and inclusive design.

marie.klien@gmail.com