Pinnacle Sportswear, known for its functional yet stylish activewear, aimed to revitalize its image to appeal to a younger, trend-conscious demographic. We redesigned their logo to convey energy and movement while modernizing their overall brand aesthetics. Packaging was overhauled to feature bold, eye-catching designs that stood out on retail shelves. We also led a social media campaign using vibrant visuals and aspirational messaging, inspiring young athletes to connect with the brand. These efforts culminated in a significant increase in brand awareness and a noticeable boost in sales among their target audience.