Hops & Heritage, a locally renowned craft brewery, sought a rebrand to attract a broader audience while maintaining its artisan roots. We designed a modern logo that celebrated their brewing traditions and refreshed their packaging to appeal to younger consumers. The new designs featured bold typography and vibrant illustrations inspired by their brewing process. To complement the rebrand, we launched a social media campaign and designed merchandise, including pint glasses and apparel. The new identity helped Hops & Heritage expand its market presence and strengthen its appeal among craft beer enthusiasts.